Well, I broke down and bought a new domain. Welcome to LordMontague.com! This way it's really just a personal blog instead of being related to my company LMB^Box.
For those of you living in the dark age, you most likely will not have any issues with privacy of your online data but for those who are completely connected, there has been more news and uprising over the last few weeks then ever before. Facebook has received the majority of the scrutiny but there are plenty others. Today, and the reason for writing this post, I read about what those companies do with Ads. Check out the following links to catch up:
- Facebook, MySpace Confront Privacy Loophole
- MySpace, Facebook and a half dozen other companies just screwed up. Big time.
- Report: Facebook caught sharing secret data with advertisers
Ok, having said and read all that, I'm calling BS! Targeted advertisement has been around since almost the start of advertisement. Advertisers do not want to waste money by showing an ad for a Yeast Cream to a man. I believe Google has been one of the first, if not the biggest example in today's world of targeted advertisements. When you do a search on their flag ship product, Google Search, what do you see above and to the side of the search results? Ads. Are those ads relevant to what you searched for or are they completely irrelevant? That's right, they use your search query to query for the most appropriate advertisements for you. This does three things, first it reduces costs to the advertiser because they will not be showing ads to the wrong people and getting charged for them. Second, you as a consumer, is more likely to be interested in an ad if it's something you are looking for. Lastly, it gives tracking information to Google and the advertisers as to what works.
Great, we've now realized that targeted advertisements based off user data has been around for a long time. Now to the other side of the equation, privacy. Do you really think you browse the Internet privately without leaving any traceable data? If you do, you should really get off line now! Sure there are ways to truly be anonymous when surfing the Internet, but 99% of all users don't know how to or don't really care to. Do you want to know what data I know about you from just reading this post? Well, check it out:
Here are my entries to the DreamHost 62nd Birthday T-Shirt Contest:
It's offical, www.lmbbox.com is live! I've moved all project work from here (blog.lmbbox.com) to www.lmbbox.com. I've setup redirection for the main plugin pages to the new Projects section of www.lmbbox.com. I've deleted most posts and all pages that solely related to project work since it's been moved. What is to happen with blog.lmbbox.com? Well, it will be used as it was originally setup for, personal blogging!